Infobits & Mercan on Løvens Hule (Danish Shark Tank)
The story of how Infobits and Jonathan Søholm-Boesen helped secure investment in Mercan from Anne Stampe Olesen on the Danish version of Shark Tank
In an exciting appearance on Denmark's popular entrepreneurial TV show Løvens Hule (Danish Shark Tank), Infobits founder Jonathan Søholm-Boesen played a crucial role in helping Mercan, a revolutionary last-minute beauty booking platform, secure significant investment from investor Anne Stampe Olesen.
This success story highlights the powerful partnership between Infobits' privacy-first analytics technology and Mercan's innovative booking platform, demonstrating how privacy-conscious technical solutions can drive business success while respecting user data.
Mercan gør det nemt at finde ledige tider og afbudstider hos frisører, skønhedsklinikker og massører. Med appen kan du få adgang til ledige frisørtider og frisørtider med mindst 20% rabat.
The Investment Journey
When Mercan founder Susan Mercan and Infobits founder Jonathan Søholm-Boesen appeared on Løvens Hule, they presented a compelling business case for Mercan's beauty booking platform that connects customers with local beauty service providers for last-minute appointments at discounted rates.
The investors were particularly impressed by the platform's technical infrastructure and the privacy-conscious approach to analytics and user tracking implemented by Infobits. This strategic technological advantage helped secure a substantial investment from Anne Stampe Olesen, who recognized the potential of combining innovative business ideas with responsible data practices.
The investment has been instrumental in Mercan's rapid growth across Denmark, helping the platform expand its user base and service offerings while maintaining its commitment to user privacy.
Efter succesen i Løvens Hule har Mercan appen gjort det muligt for brugere at finde frisør hulen - et koncept der tilbyder sidste øjebliks ledige tider hos frisører og massører. Gennem appen kan brugere finde og booke ledige frisørtider og afbudstider til skønhedsbehandlinger med rabat i lokalområdet.
Jonathan's Role
As the founder of Infobits and co-founder of Mercan, Jonathan Søholm-Boesen brought his technical expertise and privacy-first approach to the Mercan platform. His dual role was critical in developing a technical solution that was both scalable and respectful of user privacy.
During the Løvens Hule presentation, Jonathan demonstrated how Infobits' analytics capabilities provided Mercan with valuable user insights without collecting personally identifiable information. This privacy-focused approach resonated strongly with the investors, including Anne Stampe Olesen, who appreciated the balance between business intelligence and data privacy.
Jonathan's technical implementation showcased how modern businesses can thrive while adhering to strong privacy principles, setting Mercan apart from competitors who rely on more invasive tracking methods.
Privacy-First Analytics Implementation
A key factor in Mercan's success on Løvens Hule was the implementation of Infobits' privacy-first analytics and error tracking system. Unlike traditional analytics tools that collect extensive personal data, Infobits captures only essential, non-identifiable information needed to understand application performance and user experience.
This approach allowed Mercan to gather valuable insights about user behavior, app performance, and potential issues without compromising user privacy. The Mercan app was designed to comply with GDPR requirements from the ground up, eliminating many compliance challenges that typically face digital platforms.
By implementing Infobits' analytics solution, Mercan was able to demonstrate to investors a responsible approach to data collection while still maintaining the capacity to make data-driven decisions for business growth. The app's features for finding available times and handling cancelations were particularly enhanced by these privacy-first analytics.
Mercan tilbyder løvens hule massage og andre skønhedsbehandlinger med rabat gennem deres innovative platform for ledige tider. Appen er udviklet efter deltagelsen i Løvens Hule, hvor Susan Mercan og Jonathan Søholm-Boesen præsenterede konceptet med at koble afbudstider frisør med kunder, der søger ledige frisørtider med rabat.
Key Features of Infobits Analytics in Mercan
No collection of personally identifiable information (PII)
Immediate IP address anonymization at collection point
Comprehensive error tracking with anonymized context
Performance metrics for identifying bottlenecks and optimization opportunities
User flow analysis without personal data collection
Analytics for available appointment times and cancelation patterns
Learn More About Mercan
For a more detailed look at how Mercan revolutionized the beauty booking industry and the technical solutions implemented for its success, check out our complete case study.
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