Bakkelyst

Bakkelyst: Modern Web Presence for a Traditional Willow Studio

Project Overview

Bakkelyst is a willow studio in Denmark specializing in traditional willow weaving and teaching. Despite their expertise in creating beautiful willow products and offering workshops, they lacked a digital presence that could showcase their work and reach a wider audience. Our task was to create a simple, elegant website that would reflect their craft while providing essential information to potential customers and students.

The Challenge

As a traditional craft business with limited digital experience, Bakkelyst faced several challenges:

• No previous web presence or digital assets
• Limited technical knowledge among staff for site maintenance
• Need to showcase their willow products and teaching services
• Requirement for multi-language support to reach both Danish and international audiences
• Desire to maintain the authentic, artisanal feel that defines their studio

Our Solution

We developed a clean, responsive website that captured the essence of Bakkelyst while meeting all their practical needs:

• Intuitive Design: A natural, organic visual style that reflects their willow craft
• Responsive Layout: Perfect viewing experience on devices of all sizes
• Product Showcase: Beautiful photography highlighting their willow creations
• Teaching Information: Clear presentation of their workshop offerings
• Multi-language Support: Seamless switching between Danish and English
• Easy Contact: Simple forms for inquiries about products and workshops
• Content Management: A straightforward admin interface allowing staff to update content without technical knowledge

Technical Implementation

The site was built with simplicity and performance in mind:

Results

The website has significantly impacted Bakkelyst's business:

• Increased visibility in both local and international markets
• Expanded reach to potential students interested in willow weaving
• Improved communication with international customers
• Positive feedback about the clear presentation of their craft
• Enhanced credibility as a professional willow studio

Client Testimonial

"Our new website perfectly captures the essence of Bakkelyst. It's simple, natural, and inviting—just like our studio. We've been delighted by how many new students and customers have found us through the website, and the multi-language support has been invaluable for reaching international audiences."

— Ursula Søholm, Teacher at Bakkelyst

Key Learnings

The Bakkelyst project reinforced important principles about working with traditional craft businesses:

• Digital solutions should complement, not complicate, existing business operations
• Visual design should authentically represent the craft and materials
• Multi-language support is crucial for reaching diverse audiences
• Even simple websites can drive significant business value when properly executed

This project demonstrates that effective web design isn't always about complex features, but rather about authentically representing a craft business and meeting the specific needs of both the business and its customers.